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How Jito’s Block Assembly Marketplace Is Driving Institutional Crypto Adoption

Rebecca Rettig, COO and CLO of Jito Labs, joins to break down the surge in activity across the Solana ecosystem and what’s driving growing institutional adoption. At the center of that momentum is BAM (Block Assembly Marketplace), a complementary network designed to enhance Solana’s capabilities by offering greater transaction speed, privacy, customization, and execution certainty key features that institutional players are increasingly demanding as they move on-chain. With Solana already known for its high-speed performance, BAM is helping unlock a new layer of efficiency and scalability for large-scale users.

Rettig also highlights the significance of expanding into Asia, particularly through partnerships like CODA in South Korea, which is emerging as a major hub for crypto innovation. The deal supports access to advanced digital assets like liquid staking tokens, opening the door for broader adoption in a region that has been both regulatory-forward and highly receptive to blockchain technology. As institutional infrastructure continues to evolve globally, Asia remains a critical growth engine for the crypto ecosystem.

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