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Bitcoin Goes Mainstream: Why Institutions Now See It as a Core Portfolio Asset

Adrian Fritz, Chief Investment Strategist at 21Shares, joins to break down how Bitcoin is evolving from a speculative trade into a core portfolio allocation. With major asset managers now recommending anywhere from 2% to 6% exposure, the conversation is shifting from whether to own Bitcoin to how much and how to integrate it into a diversified portfolio. As institutional adoption grows, Bitcoin is increasingly being viewed as a long-term strategic asset rather than a short-term bet.

Fritz also highlights Bitcoin’s performance during periods of global uncertainty, noting its role as a potential “chaos hedge,” with prices rising nearly 20% amid recent geopolitical tensions. At the same time, the influx of institutional capital, especially through ETFs is helping reduce volatility and bring more stability to the market. While most flows continue to concentrate in Bitcoin over other cryptocurrencies like Ethereum and Solana, this trend reflects growing confidence from traditional investors entering the space.

Looking ahead, Fritz sees regulation such as the proposed Clarity Act as important for long-term growth, though not necessarily a short-term price catalyst. The bigger shift, he says, is that crypto is no longer fighting for legitimacy; instead, the focus is now on education, adoption, and portfolio integration. As institutional momentum builds, Bitcoin’s role in global finance continues to mature.

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