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Why ICE is Betting Big on Prediction Markets

Scarlett Sieber with Money 20/20 breaks down the explosive rise of prediction markets and why they’re capturing so much attention right now. With the Intercontinental Exchange (ICE), owner of the NYSE, reportedly investing or preparing to invest $2 billion into Polymarket, these markets could be poised to rival equity markets in the coming decade. Prediction markets allow participants to buy and sell contracts tied to the outcome of future events from elections and economic data releases to sports and pop culture. Most contracts are simple yes/no bets, trading between $0 and $1, paying out $1 if the event occurs. Scarlett unpacks why ICE is taking such a bold stance, the potential business model behind these markets, and what this could mean for the future of finance. Stay tuned for a deeper dive into Polymarket and the rapidly evolving world of prediction markets.

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