In this episode of Treasuries Unchained, Katie Perry is joined by Shubha Dasgupta, the president and CEO of Pineapple Financial. They delve into the innovative strategies that Pineapple is employing in the realm of digital assets and treasury management.
Shubha shares how Pineapple Financial is leveraging the Injective Foundation and its INJ token to enhance their treasury strategy while simultaneously building on-chain mortgage solutions. This dual focus not only supports their financial strategy but also aligns with their mission to innovate within the mortgage industry.
They discuss the selection process for their treasury strategy, highlighting the importance of thorough research and the alignment of values with the Injective team. Shubha emphasizes three key pillars that their digital assets enhance: transparency, security, and speed. By utilizing blockchain technology, Pineapple aims to improve customer experiences in real estate transactions, reducing fraud and increasing efficiency through smart contracts.
Shubha also provides insights into Pineapple’s business model, explaining how they are transforming the archaic mortgage industry by digitizing processes and offering a seamless customer experience. With a focus on mortgage renewals, particularly in Canada, Pineapple is well-positioned to capture significant market momentum.
They touch on Pineapple’s go-to-market strategy, which primarily involves working through mortgage brokers, and how they are integrating artificial intelligence to drive efficiencies and reduce costs. Finally, they discuss the cyclical nature of the housing market and how Pineapple is prepared to adapt to changing conditions.