Welcome back to Market Boomers.
The opening bell.
Thanksgiving is less than 48 hours away, and stock investors have a lot to be thankful for this year.
But this week we're extra thankful for football.
We'll get to see the Chiefs face off against the Cowboys on Thursday, with both teams coming off potentially season saving comebacks and college football. rivalry week is here.
The last interaction between Ohio State and Michigan players involved punches and pepper spray, and Alabama might have to be Auburn in the Iron Bowl to make the playoffs.
Joining me this morning to weigh in ahead of the Thanksgiving Day holiday is Rick Horas, CEO of Horror Sports Ventures.
Rick, great to have you here.
Thank you so much for joining me.
Well, and pepper spray.
I'm sorry, I'm interrupting you because whoever wrote that, that was fantastic.
I hope the tripptophan wears off because that was written after some turkey.
I got to tell you I don't know if they started with the turkey just yet, but the Lions and the Cowboys always play on Turkey Day, so the FC standings look a lot like the 2000s with the Patriots and Colts with strong records.
So what are you watching for in the NFL?
I'm watching for the NFL getting rich and getting richer.
Last year's total revenue, about 2 $24 billion.
That's a lot of zeros.
Sponsorships over $2.5 billion.
The NFL TV contract, by the way, about $111 billion.
How'd you like to get that check in your mailbox, but about a $17 million average viewership except Thanksgiving week, 24 to 34 million three games last year, the highest since.
1988141 million total.
I know I'm throwing a lot of numbers at you, but the window this year, if you're thinking about eating only turkey and not watching games, you're making a big mistake.
The people in your family that don't enjoy football, get him to enjoy football 9 hours in Thanksgiving, 3 of the top games, and the net result is $13 billion of revenue per team generated last year, more this year.
And Rick, last year's rivalry week in college football was a movie.
So many brawls and flagplating playoff hopes potentially on the line for Obama and the Iron Bowl, and we're likely to see Michigan and Ohio State pick up where they left off in terms of pushing and shoving.
So can it be the weekend already, Rick?
Yeah, pretty violent weekend and I'm here in South Florida and everybody's looking at the bottom.
Utah, Miami, Brigham Young.
This 12 team playoff needs to be 16.
When it's 16, it's going to be 32 and then 64.
A lot of issues this year, $3 billion.
Expected for NIL, the gambling issue you used to think that the highest college players would be able to bet on pros that was rescinded last week as an order responding to probably some of the big gambling controversies over time.
Yeah, between bench clearing celebrations, bench clearing brawls, boys, I guess will be boys, and at the end of the day this is one of those situations where it continues to work out in favor of college sports.
It's a big week and a big year.
And finally, Rick, before I let you go, the Egg Bowl between Ole Miss and Mississippi State has been such an underrated rivalry game, and this year the most exciting drama could be off the field.
Ole Miss head coach will announce his future plans after the game.
LSU Florida or maybe Penn State could make him a $100 million dollar man.
So take us through the battle for the Ole Miss coach trick.
Well, the battle for the Ole Miss coach is a battle for a CEO of a major corporation.
Let's say.
The buyouts control Florida State's coach is at risk.
The buyout is huge, so he's pretty safe.
Penn State, Arkansas, Florida, Virginia Tech, LSU all bought out their coaches contracts this year.
About $210 million of let's say dead money athletic directors have to find with coaches that aren't going to coach.
The Kiffin circus, as you point out, well, great.
Ole Miss players aren't happy.
Lane Kiffin is happy.
He set up a free market situation everybody will be proud of, but at the end of the day.
The NCA probably has to regulate how you deal with coaches.
The back end guarantees cause a coach to be able to shop elsewhere.
Usually, it's a college athletic department's decision.
Now, it's a coach's decision.
Understand the players aren't happy.
My comment, suck it up and play.
Well, Rick, we will have to leave it there for today, but thank you so much for joining us and have a happy Thanksgiving Day holiday.
You too talk to you later.
Don't eat too much turkey.
See you next week.
I will gobble gobble.
Thank you so much, Greg.
