In this episode, host Scarlett Siebert is live from Money20/20 Middle East, where she sits down with Rowan Badur, the co-founder of Zest Equity. Zest Equity is revolutionizing the private market transaction landscape, particularly in emerging markets, by providing an end-to-end digital infrastructure that streamlines communication, governance, and workflow. With a focus on reducing friction in transaction processes, Zest aims to enhance efficiency and scalability for its clients.
Rowan shares insights into how Zest Equity has digitized over 175 million people across more than 150 transactions. He highlights the importance of back-end automation, particularly in compliance onboarding and KYC processes, which leverage AI to expedite and improve the onboarding experience. Additionally, Rowan discusses the robust data structure that Zest has built, allowing for complete traceability and auditability of every transaction on the platform. This innovative approach not only enhances operational efficiency but also positions Zest Equity to adapt as technology evolves.
As the conversation unfolds, Rowan emphasizes the balance Zest Equity strikes between flexibility and standardization in transaction flows. This unique combination allows clients to customize their experience while benefiting from a streamlined, automated process.