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The Future of Startups: Investing in People Over Ideas

Alice Bentinck, co-founder and CEO of Entrepreneurs First, joins to discuss the company’s unique approach to backing founders. Unlike traditional investors who focus on ideas, Entrepreneurs First bets on individuals first, supporting talented technologists before they even start a company. Alice explains that the next generation of transformative startups will emerge from the passions and insights of these young entrepreneurs, often building in their bedrooms and exploring new trends before anyone else sees them. The program runs across Europe, India, and the U.S., with all founders now relocating to the Bay Area to accelerate growth, gain access to investors and customers faster, and thrive in one of the world’s most competitive startup environments. Alice also shares how her team scouts talent globally, akin to a Hollywood-style talent agency, identifying individuals with rare traits such as exceptional drive, intelligence, and a belief in their own potential. By investing in people rather than ideas, Entrepreneurs First positions itself uniquely in the market, providing founders the tools, environment, and guidance to create the next generation of high-impact companies.

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