Star Athletes Announce Financial Investment in Content Platform PlayersTV

How you doing, Deon Guidry here, co-founder of Players TV, the first ever athlete owned media company, all from Dallas, Texas.

Yeah, with athletes as our partners, uh, it allows us to, uh, have a, a, a lesser cost barrier to entry because they're our partners, uh, not having to pay a guy a million dollars to show up on set.

They're investors, they're partners in a company, so they have a financial investment, uh, with their social capital to be able to, uh, support the business their partners in, to be able to offer uh great.

Value in exchange.

So, um, we don't have to go out here and raise $50 million just to go pay talent, our talent becomes our partners, so they're benefiting off the other side of our business.

So, um, our business model is a lot different than most media companies that gives us a disruptive edge in the marketplace at scale.

So with players who we've been developing our own AI technology, um, that's, uh, we're we're announcing it pretty soon, and I'll I'll just tease it here, it's called Players see technology.

It's not allowing us to localize. our content, we'll be able to uh allow our content to be um distributed around the world in different native languages in our athlete, um, uh, voice clone as well too so that way that content becomes globalized, uh, and localized, uh, being with to reaching more fans at scale in different parts of the world, which is our players see technology we're developing right now.

I think for us is, uh, really creating content that the athletes want to create, uh, I think that's really first and foremost because if they're bought into what they're creating.

It's a lot easier to align alongside those fans, but also alongside those brands and advertisers as well.

So I think being able to uh have those three core values sitting in the center of our business, um, our business model is athlete retention and advertiser retention.

So having those things at the core, it creates the recipe of Of winning, I think for us, uh, is scaling up our content offering, uh, creating more original content, uh, and our goal is to really, really dominate this athlete media space and, uh, really be something that's, uh, disruptive and being able to allow our fans, um, be a part of the ride with us.

The one thing I want to call out, uh, 2 years ago we did an equity crowdfunding raise and we allow fans to become owners of a company.

Uh, and now we have 2400 fan owners in our business that, number one, that's, um, built in, um, fans.

Number two, allow us to do great experimental events alongside our advertisers and our our athletes, and I think being able to allow them to be part of our, our future growth sets us up for a future, hopefully, uh, IPO in the next couple of years.

I think, um, you know, all partnerships are not created equally, you know, some partnerships you're gonna learn and you. you know, I always say, uh, lessons will teach you life and life will teach you lessons.

I think being able to partner with the right partners that can teach you certain things because you can be good at everything.

I think having that right partner that can pick up the um the pieces where you lack is a key ingredient for successful partnerships.

So we've had a lot of great partnerships that that some worked out, some didn't work out, but I think that at the core, it teaches you something as you scale your business, um, at scale.