Remy Blaire had the pleasure of speaking with Tiago Castro, the Vice President of Infiniti Americas, during the prestigious Pebble Beach Automotive Week in Monterey, California. As Infiniti faces significant challenges, including stiff competition and declining sales, Tiago shared insights into the brand’s strategic direction and upcoming product launches.
They kicked off the conversation by discussing Infiniti’s unveiling of three bold concept vehicles, including the highly anticipated QX65 monograph and two versions of the QX80. Tiago emphasized that the QX65 monograph represents a new product direction for Infiniti, set to launch next summer, and will be produced in the U.S. This marks an exciting moment for the brand as it aims to regain momentum in the luxury market.
Tiago elaborated on Infiniti’s approach to luxury, highlighting the importance of understanding customer preferences. The QX65 monograph is designed to appeal to the two-row SUV segment, which is a significant area of growth in the luxury market. Additionally, the two QX80 concepts explore unique aspects of luxury, with one focusing on performance enhancements and the other on overlanding capabilities, showcasing Infiniti’s commitment to innovation and customer engagement.