And welcome to the show.
Today we're talking blockchain with Darren Kitt, who is the president of Arlink.
Welcome to the show.
Thank you for having me.
First of all, of course, for those who are not familiar with your company, tell us a little bit about it and what problem it's identifying.
Sure, our Link is a communication at at a high level, a communication platform built for business, not just for meetings.
So it was, it was created to solve a big challenge which is one conversations drive decisions, but most communication platforms, they stop at communication and they drive everything else somewhere else to be handled after that communication.
So Arlink was created to handle everything all at once, so to be able to host, to engage, to interact, and to transact all in one platform.
Mm.
So now is that also what makes you stand out from the competition, or how would you identify that one?
Uh, there's a lot of things that, that help us stand out from the competition, but that is a big one, you know, when you can remove friction because, you know, friction does not help when you're trying to convert, uh, and drive revenue.
So when you have a platform where you can strike while the iron is hot and interest is at the highest point and you're not sending them somewhere else, it makes a big difference and you're bringing commerce directly into the communication, yes.
Yeah, so once again when you're having conversations and you're engaged with a potential client, when you cannot send them to an external link or follow-ups, uh, that creates friction as well and then it hurts trust and it hurts conversion.
So when everything can happen all at once and the plan, the platform handles all of that, it makes a big difference.
I, I see, um, now.
The big code word here is obviously blockchain.
Some people may still be skeptical.
How is this helping our business without slowing it down, you say.
Well, that's a great point, you know, and right now we're very intentional about where we use blockchain with our link.
So blockchain is not running our video conferencing or our communication infrastructure yet.
That technology is coming extremely fast.
Uh, we use it where it's really important, trust.
So that's in the value and the transaction layer.
So when people, you know, when they interact, when they purchase, when they participate in commerce, uh, all of that is.
Um, tracked and it's available for the users and the, the businesses, yeah.
Walk us through some examples, real life examples where what you're bringing to the table is helping businesses.
Sure, so you could have a business, let's say, doing a live demo or a Q&A or a product demonstration, and as they're answering questions and they're providing value when the interest is high, right, that's not when you wanna send them somewhere else, so an offer can be presented to them right on the screen.
So it could be a clickable link where they can transact, it can be delivered instantaneously.
So whether it's access to a course or whether it's access to, um, you know, rewards or whatever it may be, all of that can happen all in the same environment, in the same platform at the same moment.
So now, um, walk us through some more real life examples, especially now 2026, you see the new challenges.
Companies are coming to you like who is your.
Go to customer, like the people that come to you and say, well, we are having this and this issue.
Can you fix that?
And how are you going about that?
Well, we're, we're tying more into the AI blockchain communication and commerce.
So recently, Gary Vee has had a lot to talk about with, you know, China, 30% of their e-commerce is social selling.
So when we're able to tie into all of that at once and it kind of appeals to a lot of different customers, but again, when you are having conversations and conversations drive revenue, it's important to have the right tools available to be able to transact and do business in that moment and you control the environment, not somebody else.
Yeah, I mean, it's a competitive market.
And it's also now not just within the company, it's a global competition.
How are you addressing that?
How are you setting yourself apart from the global competitors with this?
Well, the great thing is Arlink is already alive and well.
We have real products.
We have real services.
We have real revenue.
We have people that have been in the Blockchain space for a long time and so you know they say culture attracts what it is and repels what it's not and so we've attracted a lot of great people that have very unique skills and abilities and talents that are bringing that to our link.
Retention is a big point.
Like landing clients is one thing, holding on to them is a whole other thing.
That's where trust comes in.
How are you building that?
Uh, well, we're building trust because the more you can communicate and the more you can control the relationship, uh, when I say control the relationship, the more you can add value, right?
That, that tends to, um, if they have a good experience.
You want them to have a good experience as fast as possible, and when they do, they tend to stick around a lot longer.
So I hope 2026 is going to be an amazing year for you.
Special plans for the company expansion, growing.
What are you doing in 2026?
Anything different from 2025?
We have a lot different.
It's amazing how we're evolving at a very fast pace.
Uh, so we have new platforms we're gonna roll out.
We have a new social selling app we're gonna roll out.
We're working on a digital, uh, assistant we're gonna roll out.
So we have a lot of things that we're working on, uh, the next 12 months.
A lot of rollouts we better follow.
Absolutely.
OK, I hope you're gonna join us again in the not too distant future.
Thank you so much for being with us.
Thanks for having me.
