Lynwood Bibbens, CEO and founder of ReachTV, joins J.D. Durkin from the New York Stock Exchange to discuss Partnership Day, ReachTV’s expanding distribution, and live sports integration for travelers.
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J.D.: All right, let's say hello to our next guest. A very special guest as well. Lynwood Bibbens CEO and founder of ReachTV. The man himself. The one and only. Thank you for being here. Great to have you.
Lynwood: Yeah. Thank you. I appreciate it.
J.D.: Talk to me first and foremost about what it was like for you and the team to be down here at the New York Stock Exchange today in celebration of Partnership Day, upstairs in the boardroom.
Lynwood: I mean, Joe is an incredible leader. I think what they've been doing at New York Stock Exchange as a media day in two years is incredible. The expansion, the partnerships, the community he's already built. I mean, he's one of a kind. So I think that's why everybody's here.
J.D.: Well, speaking of one of a kind, so is ReachTV. We've been thrilled the last few weeks be able to say this show, every day, live at 4:00pm East Coast time, Taking Stock is on ReachTV. From where you're positioned, what does that mean?
Lynwood: Well, I mean, we service travelers, and they're business travelers. So having a show on Closing Bell that's really informing them, it's what people want. We have a big audience in the morning of business travelers. And then right around this time of day. Every single day, I'm getting pictures and calls and texts from airport authorities, concessionaires and friends of mine traveling, like this is awesome. So thank you and congrats because it's a great show. It's taken off.
J.D.: Thank you as well. It's great. And if everyone watching an airport hope you had a safe flight, don't forget your bags on board. How about the Nielsen partnership? What should we know?
Lynwood: Yeah, I mean Nielsen. It's live now. So we are now on Nielsen One. So we're cross-platform measured across everything. So all of our audience is incremental and additional to every other platform. And they're able to measure it in the back of Nielsen. So agencies, brands, partners can all see that viewership in real time.
J.D.: It's not just partnership day here at The New York StockExchange.
This is also Super Bowl LX week, which we are celebrating. I know you are celebrating it in a special way more than the rest of us. What should we look for in terms of live sports integration into ReachTV, especially ahead of Sunday's game?
Lynwood: Well, where our team's already in San Francisco, we're on Radio Row. We're doing interviews from Radio Row right now. So we're part of that. We, we filmed all week. Then it was in honors Friday night and there's events throughout it. And then we air, NBC and ReachTV both air, the Super Bowl this Sunday. So for travelers, never miss in one play, not one thing. We have them. And this is our fifth year airing in the Super Bowl. Yeah. So it's pretty exciting. J.D.: That's amazing. If you don't mind me asking, how did those relationships come together? Because from the outside we see those headlines, we see the distribution. We have no idea what goes into actually making those partnerships.
Lynwood: Well, I think part of it is, for us is always, how are we servicing our partner? What is the what do they want first? Then we look at that and we reverse engineer and does it make sense for us? When we started with it, we're a travel entertainment company, so our whole focus is the traveler. What would that traveler want and can we provide it? And then can we be in the place that they're going so that we can be there and service them? So when the NFL saw the opportunity to have millions of people every single day and by the way, Sunday is the busiest day of travel every week.
J.D.: Super Bowl Sunday?
Lynwood: Every week. Every week Sunday is the busiest day of travel, and it happens to be the NFL's biggest day. So having NFL games in the airport every Sunday is humongous.
J.D.: Before I let you go, Lynwood, I got no doubt you and the team from each TV you're cooking on a lot of things that you can't quite yet reveal to us, but if you can peel back the layers a little bit, give us some sense what more to expect here. Some things that really excite you for 2026.
Lynwood: Well, I think there's an opportunity now for more, even more activations in the airport. I think people want to be together. I think we have a lot of things that are cool - AI and data- but what I've seen coming out of CES, what I've seen coming out of all these events that are happening, is the human experience is now the new luxury. The human experience is really what's driving so much more engagement. And we are giving them those tools and where that platform allows them to do that.
J.D.: Lynwood Bibbens, CEO and founder of ReachTV. Congratulations on all the success. It's great to be partners with you here. Come back on the show anytime. It's great to have you.
Lynwood: Thank you.