During this holiday season, the shopping landscape has undergone a significant transformation. With more consumers opting for online purchases over traditional in-store shopping, particularly during major sales events like Black Friday and Cyber Monday, brands are forced to adapt to meet these changing shopping behaviors. For Consumer Packaged Goods (CPG) brands, the challenges are multifaceted as they grapple with navigating unpredictable demand, competitive pricing, and the risk of stock outages.
To shed light on how artificial intelligence (AI) and data tools are playing a pivotal role in helping brands make informed decisions in real-time, Remy Blaire had the pleasure of speaking with Are Traasdahl, the founder and CEO of CRISP, an AI-powered commerce intelligence platform. His insights into the current retail landscape, especially in light of shifting consumer behaviors and rising prices, proved invaluable.
According to Traasdahl, this year has been particularly challenging for CPG brands, largely due to a combination of tariff changes and increased consumer prices. Despite these hurdles, he noted that there remains remarkable resilience in the economy alongside strong performance indicators. The brands that thrive are those embracing technology and data-driven approaches to stay agile amidst uncertainty.
AI, he highlighted, is transforming the retail landscape, especially as we look ahead to 2025 and beyond. A significant point of discussion was the integration of AI into consumer shopping experiences, especially concerning new innovations from OpenAI. Should chatbots like ChatGPT begin incorporating shopping capabilities or ads within conversations, it could drastically reshape how consumers interact with and purchase products. Such advancements could give retailers, particularly Walmart, a competitive edge, as it has established a close relationship with OpenAI, in comparison to Amazon.
For CPG brands, staying competitive while avoiding stock outages is crucial. Traasdahl provided the example of ZURU, an impressive toy company based in Australia boasting $2 billion in sales, which successfully employs AI and data to precisely gauge demand at local storefronts, track shelf availability, monitor daily pricing, and manage advertising efforts. The need for all aspects of supply chain and marketing to operate cohesively has never been greater.
Traasdahl’s experience in tech spans over 25 years, and he remarked that the speed of AI adoption in recent months has been unlike anything he’s seen before. Companies are not waiting months to implement AI solutions; they are diving in headfirst, increasingly motivated by evolving consumer behaviors and the necessity to invest in future-proof strategies.
For consumers seeking to navigate the current retail environment intelligently, especially during Cyber Monday, Traasdahl believes that AI shopping agents represent a significant trend. These agents promise to personalize shopping experiences and save consumers both time and money by identifying the best deals available. Notably, the surge in AI-driven traffic to shopping sites this holiday season indicates that consumers are beginning to see the benefits of this technology.
As we turn our gaze to 2026, Traasdahl discussed the implications of vertical AI, emphasizing its potential to revolutionize various industries, including retail and healthcare. He defines vertical AI as a deep, specialized understanding of an industry, suggesting that solutions tailored to specific market landscapes will be critical for retailers, manufacturers, and distributors in managing increasingly complex ecosystems.
In conclusion, the holiday retail environment this year is more complex than ever, and CPG brands must leverage AI and data to navigate unpredictability successfully. As consumers adjust to new shopping paradigms, the integration of advanced technologies will not only benefit retailers but will also enhance the overall shopping experience for consumers. As we embrace these advances, it’s clear that AI will play an integral role in shaping the future of retail.
