Joining us now at the FinTech TV set, Joe Benaroche.
He is the head of media partnerships, content and distribution here at the New York Stock Exchange.
Great to have you.
Well, thank you.
You and an incredible part of our team and a very happy New Year to you as well.
We are so excited to launch Taking Stock, our daily closing bell show here at the Big Board on Reach TV.
Joe, from where you're situated, why was this the right time and why is this the right partner?
Right time because the NYSC is continuing to scale all of its resources, uh, across our marketing, our media, our content, all of our distribution, everything that we're creating on behalf of all of our listed companies, all the tens of thousands of private companies that we work with, all of those media marketing resources continue to be a massive investment for us.
And when we look at the last year, we have scaled partnerships almost 30 times more than we've had ever.
We've increased all of our distribution by, you know, tens and, you know, tens to hundreds of million, and Reach TV is a natural part of that extension, considering where the business community ultimately rests.
If you think about all of the travel everywhere that they have all of their locked in already distribution network, Reach TV is a perfect extension.
So if you put us on paper, we're automatic partners.
As an extension of our wonderful partnership with FinTech, the things that we're doing with Money 2020, everything that we're doing with Cheddar, everything that you're involved in.
It was a very natural fit to make sure that, you know, the, the people that we are consistently trying to reach every day had access to all of the information that we're putting out in the, uh, in the marketplace.
Joe, when you take a look at the broader New York Stock Exchange community today, I wonder.
How different is the way that you're thinking about distribution even compared to where we were this time last year?
Well, this time last year, it's, it's a great, it's, it's a, it's, it's a perfect way to look at it.
This time last year we had just launched what we call Partnership Day, or we were gearing up for Partnership Day in, in February.
We are essentially opening ourselves up as an organization.
No different than any other media organization.
So I have, you know, a long history at NBC Universal, and the media, those media organizations do what they call um an upfront, and that upfront is basically to put out upfront into the marketplace all of the ways in which they can partner with you.
Well, the, the New York Stock Exchange did exactly that.
So from a year today.
We have more creative partners, um, more content partners, more media partners, more media partners that are coming not just to the floor but that we're working with, more platform partners.
We're looking at all of the new content creators.
We have a wider distribution network.
We have, um, I think we've.
Increased the content that we've created almost by 100% year on year.
We have, uh, you know, a million downloads to our podcasts alone.
We have about 200 million reach on all of our distribution on the content that you're creating that, you know, um, Kristen Scholler and Ashley and team are creating.
And that why that's important is because the New York Stock Exchange views itself as as a way to impart the information and narratives of all of those companies that I had mentioned earlier, all of those listed companies and all of those tens of thousands of private companies and all of the partners that we work with.
So having that distribution is really important for us, but it all centers around the partnerships that we create because we don't, we don't view ourselves as competitive to any other news network.
That's not what we wanna do.
What we wanna do is we wanna be a partner to any content creator or any news or media organization.
This is an iconic institution.
We draw our origins all the way back to 1792.
The building, this iconic trading floor you and I are sitting on, this building opened up all the way back in 1902, but the audiences that we distribute our content to, the audiences are everywhere.
How has the New York Stock Exchange continued to adapt that content strategy to actually meet people where they are?
That's a good question, and what I like is that you talked about our history.
We are a 233 year old organization.
The New York Stock Exchange has rode and been a part of every single wave of technological innovation, from the AI or pardon me, from the telegraph to AI to every single platform that exists from space to electronic vehicles, we have seen every wave of technology.
From 1792 to today, and so as part of that, we have platforms that are naturally part of the New York Stock Exchange, you know, the fabric of our listed companies, and we work with every platform.
We work with every single organization that is working um to adapt AI within the fabric of their own company.
And so for us, it's just very natural that what we're doing is working with every content creator or every platform.
I'll give you an example of a platform, LinkedIn, while LinkedIn is a platform.
That, uh, you know, has a billion people that they're connecting around the world and they're connecting all of these businesses.
They're also a publisher of news, so they will be right here on the floor, no different than the things that we're doing with X or the things that we might be doing with Snap, who's a part of our listed community.
We look at those partners in a, in a variety of levels.
And so for us, Expanding on those partnerships with LinkedIn, with X, with Snap, with, with YouTube, thinking about them in a way that becomes um a natural part of our content creator and uh distribution network just makes sense because people are consuming video, they're consuming video in a variety of ways, consuming long form, short form, broadcasts.
They're sitting in airports, both looking at their phone, looking at the screen, and so for us, We've been a video player for the last 7 years, and we're just gonna continue to adapt.
Uh, we've talked already a little bit about Partnership Day, but the next one's coming up already before we know it, February 2nd, February 2nd, what does that day represent, you think, for where the New York Stock Exchange is right now and, and where you think it will be as we start to define the early months of 2026?
This year, February, when we opened up our first partnership day, it was a lot um of educating the marketplace on all of the different things that we had to offer with respect to partner, partnering our community.
Different commercial opportunities, the way in which we um look at content creation, and the way that we think about connection.
We do about 3000 events here uh across the organization, you know, Anna Lese and team do about 3000 different events.
We also create, you know, different forms of content.
We also have different commercial opportunities and we obviously have an incredibly, um, supercharged and dynamic community.
That was us putting that out to the marketplace, and the big call to action last February was, I wanted everybody to come to us with one idea of partnering.
This year, we're gonna make many announcements, all of the different things that we're doing, uh, opening up a new broadcast center.
We have a new content, um, content backend system that Pete, Ash, and team have built.
We have definite, you know, social opportunities that Laura Diorio and team have pulled together.
We have different commercial opportunities that Abby and Kevin have pulled together on, um, all the different groups that we're working with, Dow Jones to LinkedIn to information.
Um, we have a ton that Ian, Ian Wolf has now built with an entirely new broadcast center that's gonna, you know, supercharge the way in which we work with all of our media organizations.
What we're gonna do differently is, in addition to putting out all of those announcements, we're gonna bring our partners to stage.
And so this year, like I said, we have 30, 30 times more partners than we did last year.
We're gonna give them the voice and give them the opportunity to talk about all the things that we're doing.
Everyone from At the Moment Media with uh Robin Wheeler and, and, and his team.
To CNBC and announcing what we're gonna be doing with them moving forward to some other exciting things that we're doing with TBPN, a new podcast group that we just signed on an exclusive partnership, and maybe there'll be more.
All right, we're really excited for that.
February 2nd.
Yes, save the dates on your calendar, folks.
Uh, I, as you just said there, Joe, you're working a lot more closely than ever with media partners, new fintech partners emerging by the month.
What does the New York Stock Exchange get by really leaning into those types of collaborations?
What we get is to see the benefit of those media partners having more access to our community.
Everything that we do is on behalf of our community, and the media organizations are a massive part of that community, and it's mutually beneficial if those media.
Partners have access, more access to our community of executives, CEOs, CTOs, CIOs, COOs from all of those different companies, then what they do is they have more access to information that can impact the marketplace, and that's a good thing.
So we want media partners, whether you're a startup media partner like um.
Uh, ticker take out in Canada run by John or you're an established organization like the Wall Street Journal or LA Times Media Group who's, you know, has announced that they're not only coming to the floor, but they've chosen the New York Stock Exchange.
We want all of those organizations to have as much direct access.
To our community as we have because that's mutually beneficial and then what happens is that it gives our community, those community of listed companies and private companies, the ability to interact with a wave of media partners.
It gives them the opportunity to tell their narrative over and over and over.
So what does that do?
Builds up their business, builds up the economy, builds up the, the, the incredible capital that these organizations have, have to raise.
The New York, no other media or or pardon me, no other exchange has as wide of a media, media.
I would say network as, as NYSE and we're only continuing to build that.
Joe, when you take a look ahead to the upcoming year 2026, what do you see as being among the biggest opportunities for the New York Stock Exchange when it comes to content and when it comes to reach as well?
We will most likely, well, we will absolutely double our distribution.
We will double the amount of partners that are, are, um, gaining access to the New York Stock Exchange floor and our community.
And what I think that we will do is we will demonstrate that a content creator can be a one-person organization that is building up its financial financial network, leveraging platforms like Instagram, where 250 million people every single month are getting some sort of financial information.
Or we're innovating and we're modernizing alongside groups like CNBC who is now a part of Verscent Media and is trying to like, like reshape and rebrand and get into podcasting and getting to new video, and we're gonna equally be able to balance both of those dynamics and we're gonna do it probably tenfold.
Joe, congratulations on an incredible 2025, and nothing but the best for you and the entire community here at the Big Board for 2020.
Well, I appreciate it.
You know, we've been massively supported by Lynn Martin, our president of the New York Stock Exchange, who said partnership, partnership, partnership is the biggest thing.
So massive credit to her for all of her support, and I will say thank you to you for being a part of this.
You're a part of our journey.
You're a part of.
This incredible organization and thank you to the FinTech team, Vince and everyone.
I mean, it's, it's really feels incredible to continue the legacy of such a historic institution, but it looks a lot different than it did back in the 1990s.
Absolutely.
But to that point.
We have been a part of every wave of technology, and being with Lynnwood Bibbins and now Reach TV is an incredible next step, and it's CES week, so how would you not want to be right here, right here in the airports.
Joe Benaroche, head of media partnerships, content and distribution right here at the one and only New York Stock Exchange.
Joe, thanks a lot.
Thanks, my friend.
