As the world of finance rapidly evolves, the New York Stock Exchange (NYSE) is making significant strides to enhance its engagement with the public through innovative partnerships and cutting-edge content. The NYSE is set to launch the “Taking Stock” show on ReachTV, a collaboration that signifies a pivotal moment in financial media, presented by J.D. Durkin and guest Joe Benarroch, the Head of Content Media Partnerships and Distribution at NYSE.
The launch of “Taking Stock” marks not just a new show, but a significant evolution in the way financial information is disseminated. As Joe Benarroch noted, the timing of this initiative is perfect. The NYSE has scaled its partnerships and distribution efforts over 30 times in the last year, underscoring its commitment to serving a broad audience of investors, entrepreneurs, and business professionals. With a reach extending to hundreds of millions, the NYSE’s strategic partnership with ReachTV offers an unprecedented platform to engage with the business community, especially travelers who frequent airports and other public venues where ReachTV is broadcasted.
The role of media within financial services has transformed dramatically, and Benarroch emphasized that the NYSE is embracing this change effectively. By positioning itself as a media organization rather than just a marketplace for buying and selling stocks, the NYSE aims to provide valuable narratives about its listed companies and partners. This approach reflects a broader trend in which financial institutions must adapt to an increasingly competitive and content-driven landscape, making the creation of engaging media partnerships essential.
Reflecting on the changes made over the past year, Benarroch highlighted how the NYSE has become more open and accessible for partnerships, similar to how traditional media organizations operate. This year, the NYSE plans to double its distribution and increase the number of media partnerships, effectively opening its doors to new content creators and innovative platforms. This willingness to collaborate stands in contrast to a mindset of competition, further establishing the NYSE as a cornerstone in the financial media landscape.
The NYSE’s longevity (dating back to 1792) underscores its ability to adapt through various waves of technological innovation. From the telegraph to AI, the organization has continuously embraced change while remaining relevant. In today’s digital era, where video content is king, the NYSE has emerged as a robust player in multimedia broadcasting, producing substantial content including podcasts that have garnered millions of downloads.
As Benarroch articulated, one of the NYSE’s continuing goals is to meet audiences where they are. With platforms like LinkedIn, YouTube, and other emerging content networks, the NYSE is working to ensure that quality financial content is easily accessible to a diverse range of viewers. This shift is vital as people increasingly consume content in various formats, whether it’s long-form news, quick updates on social media, or interactive video broadcasts from the trading floor itself.
Looking ahead to the future, opportunities abound for the New York Stock Exchange. Plans to expand partnerships will include collaborations with both small content creators and established media entities, demonstrating that even a one-person operation can make a significant impact in the finance space. As more audiences seek out financial insights and narratives through varied content formats, the NYSE is poised to capitalize on this growing interest.
With the launch of “Taking Stock,” the New York Stock Exchange is demonstrating a commitment to innovation in financial media. By fostering partnerships and embracing cutting-edge content strategies, the NYSE continues to uphold its legacy as a leading institution while adapting to the demands of a new generation of investors. As we move into 2026 and beyond, it’s clear that the NYSE’s role will expand, ensuring that it remains not just a hub for trading but a trusted source of financial information in our ever-evolving world.