Disrupting the Advertising Game with Blockchain - FINTECH.TV

Disrupting the Advertising Game with Blockchain

Abu Dhabi Edition

Digital Asset Report is broadcasted NYSE, Nasdaq & London Stock Exchange from  provides a look forward to digital assets, blockchain, crypto, innovation, disruption, and legislation/regulation.

One of the most-watched programs in the Blockchain sector and has been seen by over 4-million viewers worldwide. 

Melanie Mohr - CEO, WOM Protocol & Yeay -

In this segment of FINTECH.TV’s Digital Asset Report, our host from Abu Dhabi, Rachel Pether, is joined by the innovative CEO of WOM Protocol and Yeay, respectively – Melanie Mohr.

Melanie explains how WOM has engineered a specific blockchain-based solution for word-of-mouth value reward, tracking, and earning for creators, authenticators, and the brand itself. Therefore, the brand backs the content that has met protocol consensus with alignment for monetizing content, distribution pathways, and the fine-grained controls necessary to give users, advertisers, and humans enhanced capabilities.

Influencers Face the Same Trust Issue -

Rachel and Melanie discuss the pressures from click-farms, monetizing content, and the need for independence, vis-a-vis, decentralization. This reverse-engineered approach for the WOM Protocol is purpose-built for creators to capture the value they add to the world.

There is decentralization – and then there is spontaneous decentralization. FINTECH.TV describes this as “Briding the Grand Canyon” with new “Oracle-based” technologies that enforce smart-contracts, which means systems much trust each other.

As these systems grow to trust each other and establish these new connections, we go from interoperability to the epoch of ubiquity as the Great Reset occurs in a post-COVID world.

Global Decentralized Data Streams -

These veterans discuss how “on-chain” and “off-chain” information flows, tokens and the experience develops as regulations evolve, security matures, and markets shift the paradigm.

Melanie and Rachel had a great time on this exclusive interview on FINTECH.TV and we hope you will enjoy it just as much, learning how blockchain technology is improving the pursuit of happiness worldwide.

Visit WOM on the Web:


The DAR Investment Scoreboard:

Per CoinMarketCap, the WOM Protocol token (current pricing of $0.23866) has the following highlights: 

ROI since ICO in 2018: ~428.41% as of August 22nd, 2020 

Market Capitalization is approximately $23.81M. 

Learn more: https://coinmarketcap.com/currencies/wom-protocol/

WOM & Chainlink are a Match Made in Crypto Heaven:

Recently, WOM announced the successful integration with Chainlink’s market-leading decentralized oracle network for price feeds representing a volume-adjusted aggregation from all liquid trading markets and updates in a manner that follows price volatility. 

Learn more: https://medium.com/wom-protocol/wom-protocol-launches-chainlink-price-oracle-on-mainnet-e1e16b32ee6c

WOM’s Latest News:

Partnering with another global player to further the network effect as WOM breaks down Old World barriers: https://apnews.com/fd1034ae57fc4c34f679ff7d43a8861f

Follow WOM Protocol on Twitter: 

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