Jordan Lazarus, founder and CEO of Xen, recently shared his journey from launching a company in a basement to building a global gaming brand that now reaches more than 45 million followers. In an interview on the trading floor, Lazarus explained how Xen has reshaped the way gaming creators connect with major brands, closing long standing gaps and providing operational support that allows talent to scale sustainably.
Lazarus began Xen while studying finance and investments in Manhattan, initially planning for a career on Wall Street. After graduating, he chose instead to commit fully to his growing business. What started with roughly 3 million followers has since expanded dramatically, generating millions of monthly views and establishing Xen as a major force in gaming and entertainment marketing. The company’s growth, Lazarus noted, is driven not only by audience size but by meaningful influence and measurable impact.
Xen’s partnerships with global brands including Disney, Amazon, and Walmart underscore its effectiveness in the marketplace. Lazarus detailed how Xen supports brand marketing within gaming ecosystems by managing top creators across titles such as Fortnite and Call of Duty. The firm ensures campaigns reach highly targeted audiences, a precision approach that differentiates Xen from traditional influencer agencies. Understanding the priorities of both creators and corporate partners has become a central pillar of the company’s strategy.
Relationship building remains core to Xen’s business model. The firm acts as infrastructure for creators, providing access to brand opportunities that many would struggle to secure independently. By handling legal negotiations, communications, and deal execution, Xen allows creators to focus on content while unlocking scalable revenue opportunities. This full service structure positions Xen as a centralized partner for creators navigating an increasingly complex digital economy.
The challenges facing creators today continue to shape Xen’s mission. Lazarus emphasized that many gamers possess significant reach but lack the tools to monetize it effectively. Xen aims to address that imbalance by connecting creators with brands that recognize the value of gaming audiences. This approach reflects broader shifts toward entrepreneurship, financial literacy, and creator led business models in the digital age.
A recent milestone highlighted Xen’s momentum. Lazarus pointed to the company’s performance at the FNTS Fortnite Championship in Lyon, France, where the Xen team placed fifth against top competitors without any external funding. The result underscored both operational discipline and the viability of creator driven organizations competing on a global stage.
Looking ahead to 2026, Lazarus outlined a clear objective: enabling creators to pursue gaming as a sustainable full time career. As the gaming industry continues its rapid expansion, Xen is positioning itself to support long term growth through structured partnerships, financial access, and brand alignment.
Jordan Lazarus’s trajectory reflects the evolving intersection of technology, finance, and entertainment. As digital platforms, crypto, and blockchain technologies continue to reshape monetization and ownership models, companies like Xen are helping define the future of work in gaming. By combining scale, strategy, and creator empowerment, Xen is shaping how success is built in the modern digital economy.