Joining us now.
Vroon Madgill is the founder and CEO of Soakin.
Very grateful for your time, my man.
Nice to see you.
Appreciate being here.
You help businesses move money globally faster and cheaper.
Yeah.
Talk to me about how you do it and who do you do it for.
So we help businesses scale.
Without friction.
And what that basically means is across 3 product verticals.
So we provide bank accounts, stablecoin wallets, we provide treasury management solutions and payment acceptance.
And what we do is we we have 2 direct verticals that we sell this down, so direct and embedded.
Enterprise, mid-tier, and also payroll techs, fintechs, every solution touching every point of every business from SMB to enterprise.
I got, there's no doubt to me, finance chiefs, CFOs especially, they're under immense pressure to manage liquidity.
What do they actually want that they are currently not getting?
Too many vendors, too many platforms, too many banking partners, too many integrations.
Soaking comes in one platform, you can scale up, you can go to Asia, you can go to South America.
We provide the platform for them to be able to scale up very quickly, and this is what we're seeing with every CFO Treasury platform at the moment.
There's just too much going on and there's too much complexity, and we make it simple.
There's no doubt the moment for stablecoins is here.
We are increasingly talking about stablecoins more and more here on the show, understandably so.
For people a bit unfamiliar, how do they actually better facilitate cross-border payments?
Look, 24/7 settlement, you know, no waiting on Friday 5 p.m. to make your Payments and receiving on a Monday, liquidity being available to you constantly.
It's, it's an upgrade, right?
So it's like trucks to planes.
Same package, same destination, just faster, and that's what CFOs want.
Talk to me about your partnership and and how do I pronounce here?
Add.
What is it?
What does it unlock for your customer base?
Soakin's global accounts and Treasury accounts matched up with Adian's global network of acquiring.
It's a match made in heaven, and that's the product that we're delivering to all of our customers and stems to what I just said before, scaling down those platforms, those integrations, making it easier for all of our customers to scale up very quickly, and now you can accept payments, you can hold payments, you can make payments all from one place, and that's why we're doing so well.
How do like that come about because the rest of us on the outside, we see the headlines, you're partnering with Ad, it sounds great.
We have no idea what actually goes into curating those relationships.
I've got to imagine you're very specific about the partners you're willing to work with.
Yeah, likewise, and, you know, we got selected by them, so it's testament to the company and the scale that we're reaching at now, you know, we're doing like over 10 billion in sort of ARR and transactional volume, so the business is successful now and.
It takes long for those partnerships to, to, to get to fruition and everyone sees the headline, but no one sees the work behind it.
Yeah, correct, uh, FinTech has gone through, of course, a major reset over the last few years.
How did you manage to have multiple revenue 8x since 2022?
That's impressive growth.
Yeah, 110% year on year growth, you know, we're profitable, we're doing 100 million in ARR, we'll probably do 150 by the end of the year.
And there's a lot of things that that goes into that.
We're customer obsessed as a company.
So we're not competitive obsessed.
So every product that we release, we know there's going to be usage on the platform.
Number 2, licensing, regulatory modes.
We're operating in over 40 countries within our licenses, allows us to do a lot of things.
And thirdly, an investor base.
We've got great Morgan Stanley, PRISM.
They push us to do our gente treasury, innovation, and they're constantly pushing us forward, and that's great to have those partners and that's why we're doing so well.
I feel like it's difficult enough to manage the regulatory hurdles of the United States.
How do you do it for dozens of countries, each with their own rules of the road?
The great team at Soakin, from sales to compliance to operations, everyone's contributing to the.
Success of the business.
I'm almost out of time.
Before I let you go, what is the biggest misconception people still have about global payments in modern fintech?
That it takes time.
You rely on SWIFT.
You've got an option now with Soaking, SWIFT, stable, Fiat, everything, we can do it all in one.
Vun Madg, founder and CEO of Soakin, my man, congratulations on all the success.
Nice to have you.
