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How point of sale financing & BNPL are transforming the consumer experience with Yaacov Martin, CEO of Jifiti

Yaacov Martin, CEO of Jifiti, explains how point-of-sale financing, particularly Buy Now, Pay Later (BNPL) solutions, is transforming the consumer experience. Martin highlights the benefits of BNPL for both consumers and retailers, emphasizing its role in improving accessibility and convenience. Additionally, the pair discuss how companies like Apple is embracing BNPL after recently acquiring Swedish fintech Klarna.

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