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How Blockchain Is Transforming Business and Finance

In this episode, we’re joined by Santiago Roel Santos, CEO of Inversion, who shares insights into how blockchain technology is reshaping the future of business and finance. Santos introduces Inversion as a private equity fund focused on acquiring companies and partnering with management teams that recognize blockchain’s potential to drive efficiency, transparency, and cost savings. With more than a decade of experience investing in crypto, he explains that the biggest opportunity today isn’t simply buying digital assets like Bitcoin, but rather implementing technologies such as tokenization and stablecoins to streamline operations and modernize financial workflows. He emphasizes that these tools are increasingly regulated, practical, and scalable, making them viable solutions for real-world business challenges.

The conversation also explores how market volatility in major cryptocurrencies does not necessarily reflect the value of blockchain technology itself. Santos compares this misconception to judging cloud computing adoption based solely on stock prices of major tech providers, arguing that the real story lies in how the technology improves efficiency.

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