Welcome to FinTech TV.
I'm Amy Blair.
Easy Group Limited is set to launch Easy Bitcoin after signing a deal with trading platform Uphold.
Uphhold has powered over $63 billion in transactions since its launch in 2014.
Now the partnership marks a major step for Easy Group as it enters the digital currency.
Space and aims to make crypto trading simple and accessible in line with its iconic E brand.
Well joining me here at the New York Stock Exchange is Nancy Beaton, president of Uphold US.
Thank you so much for joining me, Nick.
Thank you for having me.
Well, when we think about the demand for crypto, in particular Bitcoin, tell us where we're at and why this partnership.
Yeah, this partnership is formed because Easy is known for its value, innovation, and disrupting markets that tend to be exclusive and bringing those that access to the mainstream community, to the general public.
That's exactly what they want to do when they come into crypto.
So they partnered with Uphhold.
We've been in the crypto space for 10 years with a retail wallet, and what Underpin that is a really high performance platform, and Eazy has combined their value, their innovation brand with our crypto platform to bring E Bitcoin to the general public.
And of course when it comes to the EB brand, many are familiar with the different properties there, but of course this foray into crypto.
If there are beginners out there who are curious about.
How this works.
Tell us a little bit more about the app.
Yeah, so the app is very easy for anyone that wants to get started, and as you know, it's never too late to get started.
So they simply download the Easy Bitcoin app.
They verify their identity, and then they start to buy and we reward users for buying.
So for every recurring buy you set up, we'll give you a Bitcoin bonus.
You keep that.
Recurring by going for 3 months we'll give you another Bitcoin bonus.
And when it comes to regulatory scrutiny, as well as, say, jurisdiction, what if you're traveling around the world and what if you're in different regions?
Yeah, you can still access the app, so we're launching first in the United States, but you'll see us take this overseas later this year, and you know you can download the app and get started right away.
And what about security for users out there?
Yeah, so you can buy, hold, and grow your Bitcoin all on this app.
And when it comes to research, I understand that Uphold conducted independent research.
So what are you seeing when it comes to demand?
Yeah, we know that 88% of the market trusts Bitcoin to grow their money over the next 10 years.
However, about half the market thinks it's complex.
They don't know where to get started, so that is what this app is specifically designed to do to let anyone who wants to get started jump in for as little as $10.
And when we think about the price of Bitcoin now, we are off our record highs of 2025, but prices do remain elevated for Bitcoin.
So when we're talking about something like $10 we're talking fractional.
Is that correct?
That's right.
You can get started for as little as $10 and we highly recommend and put forward the recurring capabilities in the application, and we reward you for doing that because as they say, it's about time in the market, not timing the market.
Yeah, and Nancy, when we're looking at crypto overall, it's not just the majors such as Bitcoin or say eat.
There are also altcoins and also meme coins.
So are there any plans to look beyond Bitcoin?
I think for right now because we want to keep it so easy and so quick to get started, we are focused on Bitcoin because Bitcoin has proven.
To almost be one of the world's greatest savings technologies, and we know if you would have put $1000 in 2015 into Bitcoin, you'd have almost $400,000 today.
So it is the token that people can invest in and save against.
And Nancy, finally, I'm sure you get asked this a lot, but if you had to simplify what Bitcoin is, what did you say to your friends and family?
I think it should be a part of everybody's financial portfolio.
It has proven over the last 10 years to have higher returns than many major equities, gold, and even real estate funds.
So I think people looking to diversify their portfolio, looking to get started at Bitcoin, should download the Easy Bitcoin app.
OK, Nancy, well, great having you here.
Thank you so much for joining me and thank you for sharing your perspective.
Thank you.
