Ty Hoffer, president of Winning Media discusses the evolving landscape of investor marketing and the importance of effective digital strategies for public companies. With investors bombarded by an average of 4,000 ads daily, Ty emphasizes the need for companies to go beyond traditional methods like press releases and social media posts. He introduces the concept of retargeting, a strategy that helps companies maintain visibility and engage potential investors through multiple touchpoints, ultimately leading to better investment decisions.
Ty also highlights common pitfalls that companies face when raising capital, such as starting their marketing efforts too late or failing to allocate sufficient budget for these initiatives. He advises that setting aside around 10% of the total capital raised for marketing can significantly enhance a company’s visibility and competitive edge. As the conversation shifts to the impact of the COVID-19 pandemic, Ty explains how companies adapted to digital marketing strategies in the absence of traditional roadshows and conferences, while also navigating the challenges posed by ad network regulations and fraud.
Finally, Ty shares insights into the evolution of media buying and investor marketing over the past two decades. He discusses the importance of having a dedicated team to manage marketing budgets effectively, as well as the need for flexibility in campaign strategies to respond to market conditions. By leveraging their extensive experience, Winning Media aims to provide clients with tailored solutions that maximize return on investment.