As the U.S. implements new tariffs under President Trump’s administration, consumer concerns are on the rise. Ted Rossman, Industry Analyst at Bankrate, discusses how these tariffs are affecting consumer sentiment and spending behaviors. He highlights that the additional costs imposed by tariffs are leading many Americans, especially those in low- and middle-income brackets, to adjust their purchasing decisions, delay major expenses, and seek more affordable alternatives. Rossman also examines the broader economic implications, including potential inflationary pressures and market volatility.