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Bridging Traditional Finance and Crypto: JP Morgan and Coinbase’s Game-Changing Partnership

“The single most important thing that we do is safeguard assets very well.” – 01:20

Brian Foster, Global Head of CaaS at Coinbase, joins J.D. Durkin at the New York Stock Echange to discuss the exciting developments at the intersection of traditional finance and cryptocurrency. The pair break down the groundbreaking partnership between JP Morgan Chase and Coinbase, which allows customers to link their accounts directly, earn rewards, and trade crypto seamlessly. This collaboration marks a significant step for the world’s largest bank in terms of market cap as it integrates directly with decentralized finance (DeFi) and exemplifies the concept of crypto as a service.

Brian elaborates on the notion of crypto as a service, drawing parallels to the well-known software as a service model. He explains how Coinbase is positioning itself as a platform that enables other financial institutions to leverage its infrastructure to build their own crypto products without the need to develop their own blockchain. This approach not only simplifies the process for institutions but also enhances the accessibility of digital assets for retail traders.

Lastly, Brian underscores the growing importance of payments in the crypto space, sharing his enthusiasm for the advancements in global payment solutions enabled by high-throughput blockchains and Layer 2 technologies like BASE. He believes that the focus on payments will drive significant growth and innovation in the industry.

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