Lavelle Juan Malloy, Co-Founder and CEO of Brag House, joined Remy Blaire at the New York Stock Exchange to discuss the company’s Gen Z-focused gaming engagement platform.
Brag House combines gaming, college sports, and social interaction to authentically engage Gen Z users, a demographic known for being hard to reach. The platform gamifies the experience by allowing users to make stat-based predictions using a risk-free digital currency called Brag Bucks, which can be exchanged for real prizes through loyalty tokens.
Malloy emphasized the importance of community and trust, noting that Brag House’s community-first approach has led to high user retention. The company’s growth strategy involves partnerships, notably with Learfield, to expand across college sports networks. Malloy’s long-term vision is for Brag House to become the leading Gen Z engagement tool for colleges and brands, with authenticity as a core value.