“A lot of the competition has it where you can go live, but we have it where we connect live sellers with stores and brands.” – 01:32
Remy Blaire engages in a compelling discussion with Phil Londrico, the Founder and CEO of Jatango, a platform revolutionizing the home shopping experience. The segment begins with Remy highlighting the rapid growth of the home shopping industry, which is projected to exceed $7 trillion this year and potentially reach over $20 trillion by 2033. This surge is attributed to increasing digitization, internet penetration, and changing consumer lifestyles, particularly in the wake of the COVID-19 pandemic.
Phil explains that the pandemic significantly impacted foot traffic to physical stores, leading consumers to shift their shopping habits online. He emphasizes that Jatango is capitalizing on this trend by facilitating digital foot traffic through live, interactive shopping experiences. Unlike many competitors, Jatango allows sellers to connect with stores and brands in a dual-window format, enabling simultaneous product showcasing and selling.
Remy probes further into how Jatango operates, and Phil outlines the platform’s user-friendly model. Sellers can sign up for free, connect with stores, and start selling products without any upfront inventory costs. This accessibility is a key differentiator in a competitive market where live shopping is gaining traction, especially in regions like China, where it has already become a trillion-dollar industry.
The conversation shifts to the role of artificial intelligence in enhancing the shopping experience on Jatango. Phil discusses how AI is integrated into the platform to intelligently search for products and even create live avatars that can assist in selling. This innovative approach is set to transform consumer interactions with brands.
As they explore demographic trends, Phil notes the vastness of the home shopping industry, with significant sales occurring in categories such as jewelry, clothing, cosmetics, and even automobiles. He acknowledges that while digital shopping is on the rise, the human element remains crucial, especially for high-value purchases like homes.
With the holiday shopping season approaching, Remy and Phil discuss emerging trends and innovations, particularly the growing connection between stores and sellers. Phil highlights the rising popularity of beauty products as a leading category for holiday sales and shares insights on where consumers can find the best deals, directing listeners to Jatango.com for discounted products and live demonstrations.