Jeff Gitterman discusses how consumers are aligning their everyday purchases with their political beliefs with Abigael Wuest, the CEO and Co-Founder of Goods Unite Us, and Brian Potts, a Co-Founder and Board Chair from Goods Unite Us. They discuss DEMZ, the first Democratic large-cap core ETF, and their ongoing plans to launch a GOP version. They also examine the usage of their data by different demographics in the U.S. and how political data aligns with ESG.