Wednesday, October 30

How consumers are aligning their everyday purchases with their political beliefs

Jeff Gitterman discusses how consumers are aligning their everyday purchases with their political beliefs with Abigael Wuest, the CEO and Co-Founder of Goods Unite Us, and Brian Potts, a Co-Founder and Board Chair from Goods Unite Us. They discuss DEMZ, the first Democratic large-cap core ETF, and their ongoing plans to launch a GOP version. They also examine the usage of their data by different demographics in the U.S. and how political data aligns with ESG.

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