FINTECHTV Editorial Team
Abu Dhabi Edition
One of the most-watched programs in the Blockchain sector and has been seen by over 4-million viewers worldwide. In this segment of FINTECH.TV's Digital Asset Report, our host from Abu Dhabi, Rachel Pether, is joined by the innovative CEO of WOM Protocol and Yeay, respectively - Melanie Mohr. Melanie explains how WOM has engineered a specific blockchain-based solution for word-of-mouth value reward, tracking, and earning for creators, authenticators, and the brand itself. Therefore, the brand backs the content that has met protocol consensus with alignment for monetizing content, distribution pathways, and the fine-grained controls necessary to give users, advertisers, and humans enhanced capabilities.Rachel and Melanie discuss the pressures from click-farms, monetizing content, and the need for independence, vis-a-vis, decentralization. This reverse-engineered approach for the WOM Protocol is purpose-built for creators to capture the value they add to the world. There is decentralization - and then there is spontaneous decentralization. FINTECH.TV describes this as "Briding the Grand Canyon" with new "Oracle-based" technologies that enforce smart-contracts, which means systems much trust each other. As these systems grow to trust each other and establish these new connections, we go from interoperability to the epoch of ubiquity as the Great Reset occurs in a post-COVID world.These veterans discuss how "on-chain" and "off-chain" information flows, tokens and the experience develops as regulations evolve, security matures, and markets shift the paradigm. Melanie and Rachel had a great time on this exclusive interview on FINTECH.TV and we hope you will enjoy it just as much, learning how blockchain technology is improving the pursuit of happiness worldwide.Disrupting the Advertising Game with Blockchain
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