Max Martin, the co-founder and CEO of Enhanced, not just here on any average day, but the day of listing.
E N H A is the ticker symbol, a strong first day of listing.
Welcome to the show.
Nice to have you, JD.
Thank you so much for having me on, dude.
I've got so many wild questions for you because what you do is absolutely wild.
What does enhanced actually build?
What are you guys working on foremost for anyone a bit unfamiliar?
As a company, we want to give people around the world the opportunity to live enhanced.
And we have two business segments that facilitate that.
The first one is a sporting business where elite athletes have the opportunity to utilize FDA approved substances, performance enhancing substances, to help them recover quicker, protect themselves better from injuries, and ultimately become the best versions of themselves.
We do this through the annual Enhanced Games that cover three sports track, swimming, and weightlifting and are built more like the Super Bowl than the Olympics.
It's everything in one.
We have the Killers, the rock band performing, tons of ancillary events around it, and it's happening on a yearly cadence throughout the rest of the year.
We produce tons of more sporting content where we show that enhancements on the right clinical and medical supervision are not just safe but have those massive performance and health benefits.
With all that awareness that we create, we try to inspire people to think about what can enhancements do for yourself, and if you want to get enhanced, you have.
Live enhanced platform that gives you products to do so.
One of the products that we have is in the supplements space, which is, for example, the longer or stronger stack products.
I would say the pinnacle of what's out there in the market in terms of supplementation.
But then also we have prescription substances available to consumers in the spaces of HRT for women, TRT, certain longevity drugs, and what we're most excited about what we just launched a couple of weeks ago is peptides, and both of these businesses together.
Are actually what makes it so special because on a standalone basis both of them are great, but together they really thrive because all the work that we do in sports with the athletes gives us so much more knowledge and that knowledge we make accessible to the everyday consumer in terms of personalization of protocols and helping you become the best version of yourself.
So let's get a shot, Jeff, can we get a shot of it, so walk us through exactly what, what did you bring us over here that we're actually looking at now.
Someone like me, I have a loose familiarity with, you know, the creatine I may take or what I take before and after I. at the gym.
Walk us through here.
OK, so what we have here is our strength and recovery focused supplement, stronger, and then longer, which is all about longevity.
If I just turn this around, right, yeah, there's no proprietary blend, as the industry calls it a lot, where they don't tell you what's inside.
Correct.
Every ingredient is out here.
We have a couple of few hero ingredients, but in the interest of time, I'll just focus on one, which is eurolithin A, where we give you, it's down here, eurolithin A, where we give you 1 g per day.
Um, to for you to do, it's all about improving your mitochondrial function, helps you clean out your cellular system from the inside out and rejuvenate you from the inside.
Keep it, keep it, yeah, yeah, I'll hold that here.
You call them a hero supplement.
That's our hero supplement, but the difference is when I talk to people like Brian Johnson who's, you know, like going to be on the games as the first human enhancement expert rather than the sports expert, he's the human enhancement expert.
When I showed Brian for the first time this formulation, he was like, how can you offer people such a good.
Product at this price because just for his hero ingredient, Eurolithin A, the next best supplier offers you half of the dosage at the same price that we offer you this entire pack with double the dosage plus 20 additional ingredients.
So let's go it's a great product.
Yeah, let's go back to the other part of the business, the enhanced Games.
It's set to take place in Vegas May 24th.
That's Memorial Day weekend.
Appropriate, you got the Killers, by the way, because that's a, that's a Vegas band, Brandon Flowers, UNLV through and through. $1 million prizes.
What can people expect?
I imagine it's going to be maybe in some ways similar to what they've seen, but in a lot of other ways unlike anything they've ever seen.
The most important thing for me is that they're seeing healthy, happy, well performing athletes, and well performing means for some athletes that they're going to break world records, that they're going to do what no one else in 8 billion people is capable of doing.
And you already know that.
So we've seen two athletes now in the training already break two world records.
We already broke a world record last year, which is when the first.
We broke a world record with an enhanced athlete, so I expect there to be a few world records being broken.
But what I'm equally as excited about is athletes that are in their 30s that are trying to not beat a world record, but beat their personal best from when they prime in their 20s, and that's what's just as exciting as athletes breaking world records.
Dude.
But even personally, I mean, not that I'm not that I'm a super athlete, but I'm here at 38 being like, man, if I could run a half marathon at the at the pace I did when I was 19 years old half my life ago, I would love that opportunity.
So I think there's a lot.
Of appeal for an average consumer.
How about more sports?
You mentioned the three that you have.
Are you looking to branch out beyond that for the games?
We'll keep it at those 3 for the next few years, I think.
Where we'll do other sports and other areas of expertise is outside of the games.
For sporting, I'm super excited about, for example, long distance triathlons, marathons, cycling, and other measured events where you can showcase the efficacy of the enhancements with the athletes that do it.
Beyond that, the people can be excited about more like celebrities or artists joining us as our team members for the enhanced performance team because just think about it like this an artist goes on tour, different time zones, tons of travel, bad sleep.
Historically people have been resorting to.
Illicit substances use to get them through all of that.
Today, the artists I'm speaking to, they are focused on their health.
They want to become the best version of themselves to give their fans the best experience that they can have, which is why they're getting enhanced with us.
We will be watching very closely Memorial Day weekend in Vegas, the first ever enhanced games, and, uh, we didn't get to talk about the listing, but it was a great, great listing.
I know you went public via SA up 20% on your first day.
Please come back and see us again, Max.
It's great to see you.
Congratulations so much for having me on the show.
