The cryptocurrency landscape continues to mature, and few capture that shift as clearly as Katie Perry, Chief Marketing Officer at zerohash. In a recent conversation, Perry offered a grounded look at where the market is heading, pointing to infrastructure, stablecoins, and high-profile IPOs as signs that crypto is entering a more durable phase.
Perry pointed to the launch of BitGo’s IPO as a meaningful moment for the industry. Rather than focusing on token prices or short-term speculation, she said the spotlight is finally turning toward the foundational plumbing that supports digital assets. “It’s really cool to see the boring side of crypto get the hype,” Perry said, noting that retail investors are showing growing interest in custody, payments, and infrastructure rather than just volatile altcoins.
That shift, she explained, reflects a broader maturation of the crypto market. With earlier IPOs from companies like Circle and Bullish paving the way, infrastructure firms are gaining recognition as essential components of the ecosystem. As traditional financial institutions and digital asset platforms increasingly intersect, investors are being offered clearer entry points into crypto as part of diversified portfolios.
Stablecoins, in particular, were a central theme in Perry’s remarks. She emphasized how deeply embedded they have become in everyday financial activity. “Stablecoins are really part of the day to day of a lot of apps,” she said, adding that many users may not even realize they are interacting with blockchain-based rails. According to zerohash data, roughly 1.4 billion accounts could potentially use stablecoins for payments, with platforms such as Cash App and Gusto playing a role in that adoption.
Corporate interest is also accelerating. Perry highlighted a 290% year-over-year increase in stablecoin mentions in EDGAR filings, signaling that companies are increasingly recognizing blockchain technology as a core part of modern financial operations. This trend aligns with the broader move toward digital payments, where stablecoins are quietly becoming a backbone for transactions across multiple platforms.
Beyond crypto-specific developments, Perry cautioned that macroeconomic signals still matter. With key employment data approaching and companies like Procter & Gamble signaling cautious consumer behavior, she stressed the importance of monitoring how traditional economic pressures interact with digital finance. These dynamics can influence everything from investor sentiment to product adoption.
Perry also connected the rise of stablecoins and crypto infrastructure to larger themes in sustainability and economic resilience. She pointed to technologies such as Artificial Intelligence (AI) as tools that can reshape financial operations and decision-making, especially when aligned with the Sustainable Development Goals (SDGs). For entrepreneurs, she suggested, the opportunity lies in using these technologies responsibly while building scalable and inclusive financial products.
As crypto continues to evolve, Perry’s perspective reflects an industry moving beyond hype and toward long-term utility. From the BitGo IPO to the growing role of stablecoins and the influence of global economic conditions, the convergence of technology, finance, and sustainability is becoming harder to ignore. For investors and businesses alike, adapting to these shifts may prove just as important as the innovations themselves.