Welcome back.
I am Scarlett Seibert.
Hello, taking stock family.
We are here live at Money 2020 Middle East, and we have another great guest for you today.
We've got Rowan Baour, who is co-founder of Zest Equity. wan, thank you so much for being here.
Thank you for having me, Scarlett.
Absolutely.
So I'm a big fan of Zest.
I wanted to speak to you on the show, and let's let's just dive right into it.
You've described private market transactions and emerging markets as fragmented.
We've heard about that a lot at the show here so far.
Often run through emails and spreadsheets.
How is Z equity's end to end digital infrastructure training that dynamic and what are you looking forward to?
Awesome, great question.
So let's start here.
From our perspective, friction is is is embedded in a transaction process, and friction causes a lot of errors, wastes time, wastes money, and what we're trying to build at zest is an infrastructure layer that streamlines the whole communication process, the governance, and the workflow of transaction execution.
With the goal being to embed best practices, to embed that streamlined workflow which will allow for scalable growth in private markets.
Uh, so our clients basically would step into our ecosystem, pick the tools that they need to use to execute their deal in a streamlined manner and just press play.
So the idea is you have a modular, very flexible infrastructure layer, but that still is extremely automated, um, and based on best practices.
It's a nice combination.
So one of the things that I love to talk about, you have digitized over 175 million people, 175 million across more than 150 transactions.
I like to talk tech.
This is a tech show, right?
What innovations in your platform, compliance automation, funding flows or investor on boarding?
What has been the most critical to your scale?
So I think um.
Most critically, it's the back end automation.
We are very AI native, and then, and usually the magic happens where the users don't see.
So it's in the back end we have a couple of, I think, key flaws, one being KYC or compliance on boarding automation.
We have our own AI agents and processing tools that completely change the way a kind of a typical admin would look at KYC or onboarding.
That allows our compliance team to process um onboardings much, much, much faster and and provides a lot of value.
In terms of getting the critical information in front of the compliance officer in order to kind of really, really be able to on board at scale.
And second of all, I think for us what's critical is the data structure that we've built the platform on.
So every single share that's issued, transferred, redeemed, whatever movement the user is making on the platform is completely traceable, trackable, auditable.
We can go as far as putting in icing codes for every single share or asset that's held within kind of the platform.
It's a decision we took very early on in our journey.
Let's use the framework of blockchain technology and how that was built in building our own data structure, which means we are flexible and we can really transform the backing and the way we operate as kind of technology evolves globally.
So I think those are 22 really main main main points, and I think number 3 is we were able to strike a balance between flexibility and standardization.
You can like if if you really look at any transaction flow, it fundamentally it kind of looks the same, um, and if you embed the work flow in a way that is streamlined, you're able to maintain flexibility, give your clients optionality, but still really allow them to to to feel this really automated um well governed flow.
A lot of different products and tech to make equity what it is.
Thank you so much.
Where can people find you?
Find us in hall 3.
We're here all week and actually we're looking forward to, we have a lot of panels, a lot of a lot of other events going on and launching new products as well.
So stay tuned and watch this space.
So good.
Come launch it with us back on.
Thank you so much.
Thank you very much to you.
