“Xen has focused heavily on content, but around a month or two ago, we entered the competitive space signing three great players.” – 02:58
Remy is joined by Jordan Lazarus, the CEO and founder of Xen Gaming, the largest unfunded gaming organization globally, with an impressive following of 45 million and generating hundreds of millions of views each month. Jordan shares insights into Xen’s recent ventures into competitive gaming, particularly highlighting their players Boltz and Rapid, who are set to compete in the highly anticipated Fortnite Championship Series Finals in France on September 6th and 7th. This tournament is one of the most prestigious in the eSports arena, featuring the top 100 players worldwide and a multi-million dollar prize pool.
The conversation shifts to the evolving landscape of sponsorships and partnerships within the eSports industry. Jordan elaborates on Xen’s collaborations with notable brands such as Amazon, Walmart, NASCAR, and Ally Bank, explaining how these companies are entering the gaming space to enhance their visibility and engage with millions of players through innovative marketing campaigns.
As they delve deeper into the Fortnite Championship Series Finals, Jordan provides an overview of Xen’s competitive strategy and the caliber of players they have signed, including Miro, a six-time FNCS winner. With only six spots available in the U.S. for this tournament, the competition is fierce, and the excitement is palpable.